Behind the Scenes: Samsung Training Centre Press Launch

A few months ago, I had the pleasure of photographing the Samsung Training Centre for Refresh PR, capturing a mix of interiors and lifestyle images for their press launch.

The brief was clear: create visuals that reflect the modern, innovative environment of the centre while also showcasing the people and activities that make the space come alive. From sleek, minimalist interiors to candid lifestyle moments, the goal was to provide images that felt both authentic and polished, ready for press coverage.

Shooting for press launches is always exciting because the images need to tell a story at a glance. For Samsung, this meant highlighting the state-of-the-art training facilities and the energy of the teams working within them. Using a mix of natural light and subtle artificial lighting, I was able to maintain a bright, airy feel while keeping the focus on the subjects and their environment.

It’s always a pleasure working with Refresh PR, who give creatives the freedom to interpret a space while keeping the client’s messaging front and centre. The result? A set of images that not only document the launch but also convey the brand’s innovation and style.

If you’re planning a press launch or corporate event and want images that combine interiors, lifestyle, and storytelling, get in touch—I’d love to help bring your vision to life.